Full Stack Development With A Business Perspective

I Build More Than Websites. I Build The Systems Behind Them.

I'm Scott Ellis, a full stack developer with more than 20 years of hands-on experience building websites, eCommerce platforms, custom applications, integrations and the infrastructure that supports them.

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Development Informed By Marketing

A Website Should Support The Entire Customer Journey.

My background crosses development, marketing, eCommerce, tracking and conversion optimization. I look at what happens before the customer arrives, what influences them on the site and what needs to happen after they convert.

What Makes Me Different

Custom Development & Integration

Sometimes The Right Solution Doesn't Come In A Plugin.

I build custom checkout systems, CRMs, tracking platforms, APIs, databases, automation and internal tools when existing software cannot cleanly solve the problem.

Explore My Capabilities

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Who I Am

A Developer Who Understands The Business Behind The Code.

I've spent more than two decades working hands-on with web technology. What began with websites and custom development grew into eCommerce, marketing technology, analytics, CRM systems, infrastructure and technical leadership.

That breadth matters because website problems rarely stay inside the website. Checkout affects advertising. Tracking affects decision making. Integrations affect operations. Performance affects both customers and conversion.

You do not need to translate your business into developer language before talking to me. Tell me what you are trying to accomplish. Figuring out the technical path is part of what I do.

How I Can Help

From What Your Customer Sees To What Happens Behind The Scenes.

My skill set crosses the boundaries that often separate designers, developers, marketers and technical teams.

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Website Development

Responsive websites and landing pages built around usability, messaging and business goals.

eCommerce

Storefronts, checkout systems, payments, subscriptions, upsells and order flows.

Custom Applications

PHP, MySQL, dashboards, CRMs, automation and purpose-built business tools.

APIs & Integrations

REST APIs, webhooks, CRM connections, payments and custom data flows.

CRO & Customer Experience

Landing pages, offers, calls to action, carts and checkout reviewed from technical and customer perspectives.

Tracking & Attribution

GA4, campaign parameters, click IDs, events, postbacks and server-side tracking.

How I Approach Development

Understand The Problem Before Choosing The Technology.

Complex systems become easier to manage when they are built in deliberate stages.

Understand

Learn the business, customer, goals, systems and real problem.

Map

Define customer journey, data flow, dependencies and requirements.

Build

Develop and test each layer before unnecessary complexity is added.

Improve

Use behavior, analytics and feedback to guide improvements.

Where I Add Value

I Am Most Useful When The Problem Crosses More Than One System.

Those are the situations where understanding the business and the technology together starts to matter.

A conversion problem may actually be tracking. A reporting problem may be an integration. An expensive platform may only exist because nobody has built the smaller custom tool the business actually needs.

Examples Of My Work

The Best Way To Explain What I Do Is To Show What I've Built.

Customer-facing experiences are only one part of my development work.

eCommerce Architecture

Custom Headless Checkout

A custom checkout connecting product selection, customer sessions, shipping, payments, subscriptions, upsells, CRM data and Shopify order creation.

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Marketing Technology

Tracking & Attribution

A custom system designed to preserve campaign data, click IDs and customer information throughout the purchase journey.

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Custom Applications

Business Management CRM

Purpose-built software for clients, tasks, time tracking and invoicing around the actual workflow of the business.

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$6.5M Revenue during rapid scaling

$1M+ Monthly recurring revenue

20+ Years Hands-on development

Experience At Scale

I've Worked Where Small Technical Decisions Can Have Large Business Consequences.

Most recently, I owned much of the technical stack behind a rapidly scaling direct-response eCommerce operation.

My responsibilities crossed architecture, checkout systems, CRM integrations, tracking, servers, APIs, troubleshooting and technical strategy while working directly with ownership, marketers, vendors and operations.

The numbers provide context for the scale of systems I am comfortable working with. They are not promises of what any individual project will produce.

Work With Me

You Don't Need To Know Exactly What Needs To Be Built.

You may already have technical specifications. You may only know that something is broken, inefficient or holding the business back.

Either is a reasonable place to start. Tell me what you are trying to accomplish and I can help determine what the right solution looks like.

Talk About Your Project View Portfolio