Scott D. Ellis

CTO | Senior Full Stack Developer | CRO Specialist

I specialize in building the technology that supports modern digital businesses from end to end. My work brings together web development, eCommerce, conversion strategy, marketing, tracking and CRM integrations to create a more connected digital experience. The goal is not just to make each part work on its own, but to make the entire system work better together improving the customer journey. Creating clearer reporting, streamlining operations and giving businesses a stronger foundation for growth.

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Scott Ellis, Full Stack Web Developer

Technical Focus

eCommerce Full Stack Development CRO SEO Tracking/Analytics API Integrations PPC Marketing

My Advantage Over Others

Development Shaped by Marketing Backed with Technical Experiance.

I bring more than technical experience to development. I understand how marketing campaigns attract customers, how those customers move through a website and what ultimately influences them to take action. That perspective allows me to build digital experiences around the entire customer journey rather than treating the code as an isolated part of the business.

My background in conversion optimization gives me a meaningful advantage when developing websites, checkout systems and eCommerce platforms. I consider messaging, usability, traffic quality, tracking accuracy and purchase behavior alongside performance, reliability and scalability. The result is technology that does more than function correctly. It actively supports stronger marketing performance and better conversion rates.

I can move comfortably between strategy and execution, helping shape an idea before building the systems required to support it. From the first customer interaction through checkout, CRM communication, attribution and reporting, I create connected experiences designed to produce measurable business results.

Core Expertise

Development built around measurable business outcomes.

My work connects frontend experiences, backend systems, customer data, marketing platforms and operational workflows.

Development

Frontend & backend applications, database architecture, APIs, authentication, automation and deployment.

eCommerce

Headless and standard storefronts, product funnels, checkout systems, payment gateways, subscriptions, upsells and order management.

CRO

Improving user flow across landing pages, product pages, carts and checkout experiences.

Tracking

Analytics, ad attribution, server-side tracking, conversion events and connecting data across different platforms.

SEO/SEM

Managing Search Console, reviewing indexing issues, writing page metadata and structuring content for Google Search.

Marketing

Setting up, managing and supporting paid campaigns across Google and major social platforms.

Integrations

Working with REST APIs, webhooks, endpoints, authentication and custom data integrations.

UI/UX

Responsive layouts, clean interfaces and user-friendly website experiences.

Technical Skills

Technologies & Platforms

A practical technical stack built through years of hands-on development, troubleshooting and platform ownership.

Frontend Development

HTML5 CSS3 Bootstrap JavaScript ES6 jQuery AJAX JSON Responsive UI and more...

Backend & Infrastructure

PHP PDO MySQL REST APIs cURL Nginx Ubuntu DigitalOcean GitHub and more...

eCommerce Platforms

Shopify WordPress ClickFunnels PageFly Zipify ReConvert Sticky.io DSers and more...

Marketing & Analytics

Google Analytics GA4 Google Ads Meta Ads TikTok Ads Snapchat Ads RedTrack Ringba and more...

CRM & Automation

Klaviyo SendGrid Twilio Lead Prosper CRM Integrations Webhooks and more...

Professional Strengths

Technical Leadership Troubleshooting System Architecture Project Ownership Communication CRO Strategy and more...

Professional Experience

Technical Leadership Backed by Hands-on Experiance.

Selected experience demonstrating platform ownership, business impact and full stack development.

CTO & Lead Full Stack Developer Senior eCommerce Developer Full Stack Web Developer

Most Recent Position

CTO & Lead Full Stack Developer

Direct Sales eCommerce Company

2025–2026

Owned the technical systems supporting a rapidly scaling direct-response eCommerce operation. Responsibilities covered architecture, development, integrations, checkout systems, tracking, infrastructure, troubleshooting and platform strategy.

Selected Results

  • Helped scale the operation from launch to more than $1 million in monthly recurring revenue.
  • Built custom systems connecting checkout, CRM, payment, fulfillment, attribution and customer data platforms.
  • Developed internal software that significantly reduced reliance on expensive third-party CRM and transaction systems.
  • Managed technical implementation across landing pages, checkout flows, upsells, payment gateways, analytics and customer lifecycle systems.
  • Served as the primary technical owner responsible for diagnosing and resolving issues across the complete revenue stack.

Senior eCommerce Developer

Contract and Independent Projects

Previous Experience

Developed conversion-focused websites, product funnels, custom checkout experiences and integrations for eCommerce and lead-generation businesses.

  • Built responsive storefronts and landing pages using Bootstrap, JavaScript, PHP, MySQL, Shopify and WordPress.
  • Integrated payment gateways, subscription platforms, CRM systems, analytics tools and fulfillment services.
  • Improved purchase flows through frontend optimization, troubleshooting and conversion-focused development.
  • Worked directly with business owners, designers, marketers, media buyers and operations teams.

Full Stack Web Developer

Long-Term Development Experience

20+ Years

More than two decades of experience building websites, applications, database-driven tools and custom business systems across a wide range of industries.

  • Developed and maintained custom PHP and MySQL applications.
  • Converted business requirements into usable technical systems.
  • Modernized interfaces using responsive design and Bootstrap.
  • Diagnosed complex frontend, backend, database, server and integration issues.

Business Impact

Technology Should Produce More Than Working Code.

My projects are designed to improve revenue, efficiency, reliability, reporting and customer experience.

$6.5M

Revenue generated during a four-month scaling period.

$1M+

Monthly recurring revenue supported by the platform.

$4K

Approximate daily platform fees reduced through custom software.

90%+

Of the revenue technology stack personally developed or managed.

Featured Projects

Selected development work.

Projects demonstrating eCommerce architecture, custom development, integrations, user experience and measurable results.

View All Projects
Custom eCommerce checkout system
PHP JavaScript HTML/CSS Bootstrap JQuery MySQL API Integration Sticky.io Shopify API Ubuntu

Custom Headless Checkout System

A custom checkout platform connecting product selection, customer sessions, shipping, payment processing, subscriptions, upsells, CRM data and Shopify order creation.

Role

CTO | Lead Developer

Focus

Checkout Architecture

View Sample
Marketing attribution and tracking system
Data Attribution GA4 GTM Server-Side Tracking Triple Whale RedTrack Google Ads Meta/Insta Ads Snapchat Ads TikTok Ads

Custom & Server Side Tracking

A tracking system designed to preserve campaign parameters, connect ad clicks to purchases, synchronize customer data and improve reporting across multiple platforms.

Role

CTO | Lead Developer

Focus

Marketing Attribution

View Sample
Conversion-focused eCommerce storefront
CRM PHP HTML/CSS Bootstrap JQuery MySQL Ubuntu

Time Tracking & Invoice CRM

A custom CRM for tracking time, managing tasks, organizing clients, and creating accurate invoices.

Role

CTO | Lead Developer

Focus

CRM

View Sample
Custom internal business management platform
PHP Ubuntu

Simple PHP Samples

A collection of simple PHP examples demonstrating clean code, database handling, APIs, and common backend functionality.

Role

CTO | Lead Developer

Focus

Samples

View Sample
Custom internal business management platform
PHP JavaScript HTML/CSS Bootstrap JQuery MySQL API Integration Ubuntu

Magnesium Lander Sample

A responsive magnesium landing page focused on product education, clear navigation, and a smooth customer experience.

Role

CTO | Lead Developer

Focus

CRO

View Sample
Custom internal business management platform
PHP JavaScript HTML/CSS Bootstrap JQuery MySQL API Integration Ubuntu

Peptide Lander Sample

A responsive peptide landing page focused on product education, clear messaging, and a smooth customer experience.

Role

CTO | Lead Developer

Focus

CRO

View Sample

Professional Background

Looking for more details about my experience?

View or download my resume for a complete overview of my experience, technical skills, platform knowledge and professional results.

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Contact

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I am interested in long-term opportunities involving full stack development, eCommerce systems, SEO, CRO, technical leadership, conversion optimization, platform architecture, attribution technology and more...