Services & Capabilities
My work spans websites, eCommerce, custom applications, integrations, tracking, marketing technology and the infrastructure behind them.
You do not need every service below. Use the quick links to jump directly to the areas that apply to your business.
Website Development
A website should do more than present information. It should help customers understand the business, move through the right path and connect cleanly with everything happening behind the scenes.
Responsive websites built around the project rather than forcing the business into a template.
Campaign and product pages designed around messaging, usability and conversion.
Theme development, customization, troubleshooting and functionality beyond page builders.
Faster, cleaner experiences across desktop, tablet and mobile.
eCommerce
Product pages, offers, cart behavior, checkout, payments, subscriptions, tracking and post-purchase systems all affect how an eCommerce business performs.
Themes, storefront customization, product flows and custom functionality.
Custom checkout flows, payments, upsells and order processing.
Product subscriptions, VIP models, memberships and recurring revenue systems.
Custom Development
When existing platforms cannot solve the problem cleanly, I build the functionality around the business instead of forcing the business around the software.
Purpose-built applications for specific workflows and requirements.
Customer, lead and operational systems built around real business processes.
Backend development, databases, workflows and business logic.
Eliminate repetitive work by connecting systems and automating predictable tasks.
APIs & Integrations
Many technical problems are really data-flow problems. I connect the platforms involved so information moves where it needs to go.
Build, consume and connect APIs between platforms.
Trigger real-time actions when important events occur.
Move customer and transaction data between systems.
Normalize, route and synchronize information across platforms.
CRO & Customer Experience
Conversion optimization is not just changing colors or buttons. It means understanding how people arrive, where they hesitate and what prevents them from moving forward.
Improve messaging, structure, calls to action and customer flow.
Reduce friction through cart, checkout and payment experiences.
Build measurable variations and controlled experiments.
Look at the experience from acquisition through conversion and follow-up.
Tracking & Attribution
Tracking should show where the customer came from, what they did and what happened after the click.
Measure meaningful customer behavior and conversions.
UTMs, click IDs, campaign parameters and source persistence.
Postbacks and server-side conversion data when browser tracking is not enough.
Marketing Technology
Campaigns depend on landing pages, tracking, customer data, CRM systems and automation. I work across the technical side of that entire customer journey.
Customer data, lifecycle flows and platform connections.
Connect website behavior and customer data into retention systems.
Meta, Google, TikTok, Snapchat and conversion-event integrations.
Connect behavioral, purchase and campaign data for better decision making.
Infrastructure
Hosting, servers, databases and deployment decisions affect performance, reliability and how easily the system can grow.
Ubuntu-based production environments and server management.
Configuration and deployment for custom PHP applications.
Database architecture, queries and application integration.
DigitalOcean, DNS, SSL and supporting production systems.
Not Sure Which Service Applies?
Many projects cross several of these areas. Tell me what you are trying to accomplish and I can help determine which pieces actually matter.